The point of continuously publishing relevant, high-quality content is to get traffic and convert more potential customers. However, crafting new blog content regularly can be both time-consuming and costly when done the right way.
On top of this, if you’ve already spent a significant amount of time researching and producing blog posts, the last thing you want is for them to lose value as time goes on.
To help you solve this problem, we’ve put together a few simple ways you can repurpose your blog content to get the most out of your content budget. We’ll even discuss how to turn one old blog into multiple unique variations in a matter of seconds with the help of an AI article rewriter.
1) Convert old blogs into infographics, videos, or podcasts
Google recommends avoiding creating duplicate content as it will prioritize pages with completely unique information instead. This means that simply duplicating any existing content won’t positively impact your site’s rankings and similar content across your site should be kept at a minimum.
To avoid issues related to duplicate content while making the most of one single piece of existing blog content, consider repurposing it in the following ways:
Create infographics of key statistics
To highlight expertise and authority, digital marketers often include research-backed statistics throughout original blog content. This blogging best practice is a strong way to cultivate user trust through credibility and can also be a great way to grow backlinks.
Statistics cited in original content can be reused and made more enticing when delivered by an infographic. Infographics can be useful to make content more digestible and eye-catching and can also extend the life of your content as you now have an extra piece of material to promote.
Develop video content for social
Even though written content is a critical piece of the SEO puzzle, more and more marketers are using video content to deliver engaging video content. Users are hungry for quick and easy video content that answers their questions in a clear and concise way.
If your original content was authored by or contains quotes from a subject matter expert, conduct a video interview of this individual to highlight significant themes from the post. The original content can also be used to guide your script as you plan the video content.
Once recorded, extract several 30-60 second clips to be used to fill in any gaps in your content calendar, or even use this video content to cross-promote upcoming podcast episodes on the topic.
Create podcast episodes
Podcasting’s reach is now wider than ever - an estimated 74 million Americans listen to an average of 8 podcast episodes per week. Listeners are drawn to audio content as it can be more easily consumed while on the go, or even when multitasking. This makes the content accessible and convenient for those with a busy routine.
In addition, podcasts are more conversational in nature, affording you the ability to expand upon your already existing content or make it more interesting when recording the material.
2) Create an ebook or whitepaper from stale blog content
Converting old blog posts into an ebook or whitepaper can help to both extend your marketing dollars and generate more leads for your business. Both ebooks and whitepapers can be considered a new channel to distribute your blog content and a new method to convert web traffic or social media followers into customers.
Whether you put a price tag on premium content or allow users to download this collateral for free, ebooks and white papers make great lead magnets for attracting new email subscribers. Better yet, transforming original blog content into ebooks and whitepapers is much easier than coming up with the material from scratch.
3) Pull strong excerpts from your posts and use them as hooks on social media
There's plenty of value in your original post for your audience; you published it for a reason. When it comes to repurposing content, posting strong excerpts from your previous blog posts is an easy way to catch the attention of your target audience and reinforce key takeaways even further.
Repurposing these excerpts as hooks across your social media channels especially can be crucial for boosting engagement and creating a strong brand. This impactful material could also become highly shareable, making others naturally want to share your content with their own networks or link back to your content from their own blog.
4) Repost as a guest post on another blog
More exposure to your content is always good, especially from readers that are engaging with it. To leverage an even larger audience and connect with new customers, you can repost your old content as a guest post on another individual or brand’s blog, or syndicate it on other high-volume platforms.
What is guest blogging?
Guest blogging means contributing content to another site with an audience that would find your material relevant. This method can be mutually beneficial because you get increased exposure and the site gets content that is relevant to their visitors.
In addition to building backlinks and boosting authority to benefit SEO, guest blogging can help build brand awareness and relationships with other thought leaders in your field.
How to avoid duplicate content when guest blogging
You may already have an existing piece of helpful and relevant content that could serve as a guest post on a site in your niche. Before you begin reaching out to sites with content to publish, you’ll want to make sure the article is completely unique, even if that means fully rewriting it. If Google detects the same content on two different sites, it will only rank one of them (usually the one with higher domain authority, which may not be your own site).
To quickly make any existing content unique, you can use an AI article rewriter like WordAi to diversify your copy, while keeping the same overall intent (we’ll get into this a little later).
5) Write spin-off or follow up content
Repurposing previously popular or older in-depth content can be an effective method to re-engage your audience and deliver new and interesting content. Spin-off and follow-up posts are easier to create compared to a brand new post as you’ve already done the research. When creating a spin-off or follow-up, consider new research on your topic or consider developing a case study based on new findings.
In addition, any repurposed content can be used to improve your site’s internal linking by linking the newer posts when referencing the original.
To save even more time when creating your spin-off or follow-up posts, use an AI article rewriter like WordAi to be sure that reiterated material from the original post is unique, while still preserving your original context.
6) Rework old content into email marketing copy
Email marketing campaigns remain an effective way to reach customers and promote our brands in real-time. Rework the same copy that converted on your blog to increase conversions in your email marketing. This simple trick can save you loads of time, and get the most out of your marketing investment. Plus, you’ve already vetted the content used in the original piece and brand consistency across channels is a plus.
7) Use an AI article rewriter to create many unique versions of old content
Content repurposing has been a popular approach to boosting SEO for a while now. By repurposing content, marketers have been able to use old blog articles to reach new audiences on different channels. However, the major challenge that most digital marketers face is how to effectively repurpose content so that it stays fresh and engaging to readers while making sure Google views it as new.
To automatically develop many unique versions of your old content, use an AI article rewriter.
Benefits of using an AI article rewriter to refresh old content
Cut turnaround time
Finding the time to keep up with the amount of content necessary to rank is next to impossible. Crafting even one piece of high-quality content can take hours or days to complete. With an AI article rewriter, turnaround time can be downsized to just seconds.
Create more high-quality content faster
Content creation is hard. It takes a ton of time, effort, and trial and error. But as we know now, it’s crucial to any successful marketing strategy. With an AI article rewriter, you can create thousands of rewrites with the simple click of a button to get the amount of content necessary to keep Google and your customers happy.
Extend your marketing budget
Traditional content marketing is expensive and requires many resources to execute and maintain. To make the most out of your marketing budget, breathe new life into already existing content with an AI article rewriter. This cost-effective alternative removes the need for a huge budget and provides the same quality content.
The easiest way to maximize your content budget
Why continue to waste precious time and marketing dollars to repurpose your existing content?
WordAi makes maximizing your content budget easier than ever before. Keep blog content fresh and consistently engage new readers by using AI to rewrite and optimize your old posts.
For one-click rewriting at a fraction of the cost, start using WordAi for free today!